Going where the people are - Which social media should be used?

Sites for Statistics

• Statista
• Oberlo - U.S. stats
• Social Blade - Allows you to look up some specific influencers and streamers

2020

• The 7 Top Social Media Sites You Need to Care About in 2020: And how to know where to invest your time By Ryan Robinson for Adobe Spark. Good reasons why and how you should use Instagram, YouTube, FaceBook, Twitter, TikTok, Pinterest, and Snapchat.
• Most popular social networks worldwide as of July 2020, ranked by number of active users by Statista.com
  • Facebook 2,603 million users
  • YouTube 2,000 million users
  • WhatsApp 2,000 million users
  • Facebook Messenger 1,300 million users
  • Weixin/WeChat 1,203 million users
  • Instagram 1,082 million users
  • TikTok 800 million users
  • QQ 694 million users
  • Sina Weibo 550 million users
  • QZone 517 million users
  • Reddit 430 million users
  • Kuaishou 400 million users
  • Snapchat 397 million users
  • Pinterest 367 million users
  • Twitter 326 million users

2019

• Social Media Fact Sheet (June 12, 2019) by the Pew Research Center. Measures trends of social media use from 2005 - 2019. Good interactive graphs. Includes measures of
  • % of adults who use social media - 72% in 2019.
  • Who uses social media, broken down by age, race, gender, income, education, and community (urban, suburban, rural).
  • Which social media platforms are most popular (% of U.S. adults who use them) - YouTube 73%, Facebook 69%, Instagram 37% in 2019.
  • Who uses each social media platform (Facebook, Instagram, LinkedIn) by sex, age, race, education, community.
  • How often Americans use social media sites (daily, weekly, less often)(Facebook, Snapchat, Instagram, Twitter, YouTube)
• Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018 by Andrew Perrin and Monica Anderson for Pew Research Fact Tank (April 10, 2019). Good graphs and tables.
  • Includes more detailed data for some of the results presented in the June 12, 2019 Pew Research Fact Sheet. For example, a break down of the age ranges of U.S. adults using various platforms (Snapchat, Instagram, Twitter, YouTube, and Facebook).