Mediated Communication - General Description and Effects

´╗┐Media and mediated communication play a larger role in people's lives than ever before. We use media to connect with one another, to learn and to inform others, to reinforce our own beliefs and to persuade others, and to entertain and to be entertained. Mediated communication can influence our thoughts, feelings, and behavior, as we, in turn, influence neighbors, communities, and nations. Mediated communication can be a powerful instrument or a wasted effort, achieving intended results and unintended consequences.

Examples of media messages that have an effect.

What might the intended and unitended consequences of each be?

  • Advertising
  • Comedy
  • Drama
  • Educational
  • Inspirational
  • Entertainment
  • Musical
  • News
  • Political
  • Pro-social
  • Reality
  • Religious/Spiritual
  • Sexual
  • Violent

BC 165 Intro to Mass Communication

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