Media Effects

Media Effects Topics and Issues

• Topics and Issues (e.g., learning, persuasion, violence, sex, social reality, etc.)

Mediated Communication Models

Examples of Mediated Communication

• Shortfall caused by mechanical noise and reduced sensory channels in mediated interpersonal communication (a conference call).

Media Effects Models

• SAME (Six Antecedents of Media Effects)

Macro / Societal-Level Effects

Micro / Individual-Level Effects

• Affect
  • Emotion
  • Mood
• Cognition
• Cognition and Affect
  • Attitude and Persuasion
  • Interaction between Affect and Cognition
• Behavior
• Selective Exposure / Selection?

Methods

• Measuring media use and behavior

User/Audience/Technology Trends

• Internet Search Trends from Google
• International Media Trends
• State of the News Media by the Pew Research Center - click on the "Media & News" tab at the top.
• Millennials
• Social Media Trends
• Video Game Trends