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Attitude and Persuasion

Theories and Models

  • ChangingMinds.org Describes theories and research related to persuasion. The site's description says, "the largest site in the world on all aspects of how we change what others think, believe, feel and do. There are already around 7000 pages here, all free and with much more to come!" I haven't gone through much of the site, but what I've read seems useful.

Examples of Persuasion

  • momondo – The DNA Journey YouTube video and associated project that uses DNA testing to change prejudiced views. By Let's Open Our World (June 1, 2016). Consider the method and effectiveness of persuasion for people in the video. Consider the method and effectiveness of persuasion for people watching the video.
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